...it includes the following bullet point:
"Ieuan Wyn Jones is not the sort of leader to inspire adulation, but his role as Deputy First Minister has lent him more gravitas and allowed image makers to present him as a decent man who cares deeply, if not passionately, about his country. This was most apparent in the video unveiled at [Plaid Cymru's 2010] conference in which there are lingering shots of him looking thoughtful and concerned. This uncharismatic politician who used to be a country solicitor deserves your trust more than the flashy showmen who seduce you with their smarmy wiles until you recognise them for the shallow vessels they are, is the subliminal message."
Deserves your trust...? You decide.